Final Report Pilot Shuttercams ArenA

The results of the Shuttercams pilot are in. To monitor crowdedness in public space near the Johan Cruijff football stadium while respecting social values like privacy, we installed two Shuttercams. How did professionals, activists and passersby respond to this intervention?

During the pilot, two crowd monitoring systems were installed at the north side of the area near the stadium as an extension of the current monitoring systems at the south side. The cameras at the north side were outfitted with two custom built shutters, replicating the Shuttercam project at Marineterrein. The test period ran from July 2022 and January 2023.

Curious about the research questions and outcomes of this pilot? The final report is only available in Dutch:

Read the final report Shuttercam pilot ArenA
Shuttercam Bijlmer Bosch
Shuttercam Bijmer Animation
© Tapp

The Shuttercam project is based on the concept that people do not know if and when cameras in public space are recording or not. In addition, it is often unnecessary to monitor public space 24/7. The Shuttercams near the ArenA area will only run during big events. The shutters visibly cover the cameras at off-peak time. This way, it is clear for all guests, visitors and passers-by when the cameras are monitoring and only the data that is strictly necessary is being collected.

Camera surveillance contributes to our safety and to liveability in public spaces. But there is always a tension with privacy. Finding the right balance is a challenge. This project provides a new perspective and can offer a practical solution.”

— Marvin Fonteijn, Account manager, VCS Observation
Shuttercam 15
© Sjoerd Ponstein

The aim of the Shuttercam project near the ArenA is to learn how to scale this privacy-friendly solution for larger public venues. It demonstrates how sensors can collect valuable insights while safeguarding the right of citizens to walk around freely and unobserved. 

The Shuttercam project adheres to the principle of data minimization. Within this principle, the ultimate aim is to gather only the required type or amount of data to perform a specific task. Additionally the shutter provides clear communication with regards to the cameras being in use or not.  

Shuttercam Prototype 20220502
© Tapp

The first Shuttercam was positioned on the lamp post next to the Strandvlietbrug. The other Shuttercam was assembled on the fly-over at the intersection of the gangway and passage.

Shutercam Bijlmer Locaties Nieuw
Shutercam Bijlmer Locaties2 Nieuw
© Tapp

The camera’s within this project are part of the City of Amsterdam’s pilot Public Eye: an innovative, open-source part of the Crowd Monitoring System Amsterdam (CMSA). Public Eye is part of the Algorithm Register of the City of Amsterdam (information in Dutch). 

Cameras within this pilot are linked to the municipality’s server. An algorithm analyzes the images on the server and instantly converts the images to anonymous numbers. These numbers are forwarded to the City’s officials in order to better regulate traffic. The images are saved nor shown. 

The information on crowdedness in the city can be viewed on the City’s webpage Druktebeeld Amsterdam

The Shuttercam project is executed by Tapp, Life Electronic, VCS and ArenA.

Shuttercam 8
© Sjoerd Ponstein
Shuttercam 18
© Sjoerd Ponstein

Event calendar

Here you can download the list of events within the ArenA area during which the Shuttercams will be active. The Shuttercams will open 2 hours before each event and close 2 hours after the end time.

Shuttercam Bijmer Animation


Tom van Arman

Smart City Strategist & Future City Maker, Tapp

Life Electronic

Markus Pfundstein

Director & Principal Engineer, Life Electronic

Daan Groenink

Innovation officer, CTO Office City of Amsterdam

VCS Observation

Marvin Fonteijn

Account manager, VCS Observation

Johan Cruijff ArenA

Sam Smits

Project Manager Responsible Sensing Lab